Best Deals: Sofia by Vix, World of Natori Sleepwear, Solid & Striped, CORE Tees, Carolina K, PUMA, New Balance, Prada Sunglasses, Gucci, STEVEN By Steve Madden, Isabella Fiore Handbags, Kérastase Haircare at MYHABIT

EVENT STARTS SUN JAN 31 AT 9 AM PT, deals include Sofia by Vix, World of Natori Sleepwear, New Markdowns: Solid & Striped, Everyday Essentials: Tees feat. CORE, Carolina K, New Markdowns: PUMA & New Balance & More, A Sunny Winter: Designer Shades feat Prada, Gucci, STEVEN By Steve Madden, Pumps for Day & Evening, Isabella Fiore Handbags, Skip the Salon: Haircare feat. Kérastase at MYHABIT.

Sofia by Vix at MYHABIT        Check It Out

Designer Paula Hermanny created SOFIA by ViX as the Brazilian-by-spirit, Californian-by-birth sister label of ViX. With a carefree, bohemian attitude, the line is rife with colorful prints and playful designs, giving a nod to vintage styling. Manufactured in Petropolis, Brazil, this collection features sexy swimwear and laidback-chic cover-ups perfect for your next beach adventure.

World of Natori Sleepwear at MYHABIT        Check It Out

After leaving her position as the first female Vice President of investment banking at Merrill Lynch, Josie Natori decided it was time to start something new. Interested in creating sophisticated lingerie, she turned an embroidered tunic from her native Philippines into a sleepshirt and was off and running. Though her eponymous fashion house started with lingerie, the line now includes ready-to-wear pieces, home goods, fragrance and eyewear.

New Markdowns: Solid & Striped at MYHABIT        Check It Out

Elegant simplicity defines the swimwear and classic essentials created by this New York City-based brand. Founded in 2012, the brand uses the finest European and Japanese fabrics and has become a favorite of industry tastemakers and fashion magazines the world over.

Everyday Essentials: Tees feat. CORE at MYHABIT        Check It Out

Fill your every day with basics that are anything but. These essentials are comfortable, chic and cozy pieces that you can layer or wear on their own for a relaxed-yet-sophisticated style every woman will love.

Carolina K at MYHABIT        Check It Out

Argentinian designer Carolina Kleinman traveled the world over before deciding to start her own lifestyle brand. Inspired by her exotic trips, she set out to work with underdeveloped communities in Latin America. An affinity for unique pieces with artistic flair make her products feel truly one-of-a-kind.

New Markdowns: PUMA, New Balance & More at MYHABIT        Check It Out

You’re on the hunt for the perfect piece to update your look. And when you find just what you’re looking for at a price that fits your budget—well, there’s nothing more thrilling. Here, a collection of activewear at newly reduced prices, just waiting for you to add them to your wardrobe.

A Sunny Winter: Designer Shades feat Prada at MYHABIT        Check It Out

Add a touch of drama to any look this winter with the simple act of throwing on a pair of chic designer sunglasses from some of our favorite names in accessories. Whether you like classic styles or something a bit left of expected, this collection of sunnies has the perfect pair to shade you from the blinding winter sun.

Gucci at MYHABIT        Check It Out

Founded by Guccio Gucci in 1921, Gucci began as a fine leather goods shop in Florence, Italy. After his initial success, Gucci, together with his three sons, expanded the company and opened additional shops across Italy, selling handbags and shoes—including the now-iconic ornamented loafer—as well as silks and knitwear. Today, the company’s distinctive lines, signature “double G” logo and horsebit hardware make its clothing, shoes and accessories sought after by celebrities and fashion enthusiasts the world over.

STEVEN By Steve Madden at MYHABIT        Check It Out

Steve Madden walks a fine line between classic sophistication and modern style, offering unique designs that are cool but never over the top. Madden started crafting shoes from his Queens-based factory in 1990 with limited cash in hand. Today, his combination of creativity and sheer bravado has formed one of the most iconic fashion brands in America, encompassing shoes, handbags, accessories and more. Here, a collection of footwear from the STEVEN by Steve Madden line.

Pumps for Day & Evening at MYHABIT        Check It Out

Take your look from day to night with comfort and class thanks to these pumps that are perfect for work and play. From some of our favorite designers come these pairs of chic shoes in every color, heel height and toe shape you could imagine that will be valuable additions to every woman’s shoe closet.

Isabella Fiore Handbags at MYHABIT        Check It Out

Loved by stylish stars like Kate Hudson and Kate Bosworth, Isabella Fiore’s handbags are understated elegance personified. These styles reflect the iconic carefree and hip Los Angeles woman—someone with a bit of Bohemian flair—by whom the line is inspired.

Skip the Salon: Haircare feat. Kérastase at MYHABIT        Check It Out

Bring the beauty parlor to you with this array of high-end haircare products. Cleansing shampoos and hydrating conditioners are must-buys for every hair type, but make sure to try the Moroccan argan oil treatments. Trust us, your locks will forever thank you.