Adidas Originals Consortium Your Story Matchplay By Viktor Tell

For the second drop of the adidas Consortium range they have invited nine partners to fill in the canvas. This time the partners were chosen from Olympic cities around the world, from Los Angeles to Stockholm, and they now together presents the new project Your Story.

Creative Director of Happy Socks, Viktor Tell, teams up with adidas Originals to create his own fun version of the Matchplay. From the outside the silhouette looks low key with its mostly white canvas upper, but it’s the small glimpses of detail on the heel tab, ankle padding and inside the shoe that tell both the Olympic and Happy Socks stories.

The Stockholm native took inspiration from a Swedish air pistol champion, and this is achieved along the 3-stripes with bullet hole inspired dots. On one of the sockliners is a Trefoil target marked LUFTPISTOL (air pistol) and the other features a lid for bullets. The ankle padding and underside of the tongue feature more brightly coloured dots that make it characteristically Happy Socks.

Coming with a gregarious pair of socks and lace pack, the internal execution juxtaposes the downplayed Matchplay, giving some instant energy. An illustrated Viktor Tell appears on the inside of the tongue’s fabric loop tag.

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